Help Canadians take better care of themselves.

I was approached by wellbe founders to define the vision of their visual identity and guide design work on the branding. Through a lot of explorations and discussion about what the brand should be, we introduced a lot of changes and new ideas that created a brand that truly reflects what the founders wanted it to be and instantly resonated with their clients. 

Initial name

GetwellTO

Initial colours scheme

greens, earth colours

Final name

wellbe

Final colours

Yellow, dark grey

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